It’s not that easy to stand out as a premium store anymore these days. But ill – located in Utrecht (the Netherlands) – quite managed to do so.
The store was established in 2010 by a group of friends as an independent shop. “This second lookbook gives the people a good impression of what ill is all about. We lay attention to classics and the right materials, while we always stay true to our core of contemporary street culture.” – Björn and Wilco (ill)
Check out the pictures of the lookbook (shot in Tivoli Vredenburg, Utrecht) below! What do you think?
Libertine-Libertine Justice Without Meida Wool Coat | Norse Projects Anton Oxford Shirt | Bleu de Paname SL Pant | New Balance M998MD Trainers | Norse Projects Wool N Flat Cap
Bleu de Paname Double Comptoir Snow Jacket | Publish Burne Knit T-shirt | Publish Aaron Jogger Pant | Pointer Calum – 10yr Anniversary Boots | Carhartt Lined Leather Gloves | Carhartt WIP x RETROSUPERFUTURE Delray Sunglasses | Obey Quality Dissent Beanie
Velour Adrian Jacket | Armor-Lux Irish Knit | Edwin ED-55 Relaxed Selvage Denim – Rinsed | Ransom Summit Boots | Armor-Lux Cashmere Scarf | Obey Sierra Boonie Hat
Armor-Lux Short Wind Jacket | ill Chest Logo Embroided T-shirt | Velour Adan Chino | Pointer Crago Derby Shoes | Norse Projects Merino Beanie | Pendleton Gloves | Norse Projects Bjarki Naval Socks
Edwin Fishtail Parka | Edwin ED-55 Relaxed Selvage Denim – Black Unwashed | New Balance M997PR Trainers | Brixton Socks | Publish Payton 5 Panel Cap
Elka Sonderby Rain Jacket | Avec Leary Reversible Vest | Velour Common Brushed Oxford Shirt | Brixton Stout Pork Pie Hat
Norse Projects Nunk Jacket | ill Logo Crewneck Sweater | Norse Projects Arnkell Chino | Clarks Wallabee Shoes | Norse Projects Norse Beanie
Bleu de Paname P-Coat Laine | Edwin Union Jacket | Libertine-Libertine Hunter Shirt | Edwin ED-80 Slim Stretch Denim – Unwashed | ASICS Kayano Trainers | Norse Projects x Hestra Ivar Gloves | Norse Projects Norse Beanie
Penfield Outback Vest | Obey York Sweater | Suit Pepino Denim Shirt | Publish Pearson Jogger Pants | Norse Projects Wool N Flat Cap
Elka Harbour Vest | Velour Common Brushed Oxford Shirt | Bleu de Paname Loisir Laine Pant | Clarks Desert Boot | Norse Projects Bjarki Naval Socks